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In the Business Case, what does the business vision portray?

Objectives of the project in terms of return on investment

What the changed business is expected to look like

The business vision is a crucial part of the Business Case, as it provides a clear and compelling picture of what the organization aims to achieve as a result of the project. This portrayal is essential because it clarifies the end state of the business after implementing the project's outcomes. It outlines the desired changes and improvements within the organization, capturing the essence of transformation that stakeholders can anticipate once the project is completed.

This vision goes beyond just listing objectives or return on investment; it creatively illustrates the future landscape of the business environment. By presenting a vivid representation of what the changed business is expected to look like, it helps stakeholders align their efforts and maintain focus on the overall purpose and benefits of the project.

In its essence, the business vision serves as a guiding beacon for teams involved in executing the project, ensuring that all activities and decisions contribute to the desired future state of the business. This context is vital as it drives motivation and provides a framework against which the success of the project can be measured.

Future projects required to meet business goals

Business Sponsors' list of requirements

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